BMC & alalali :
A Relationship Beyond Ordinary Business
Since its inception, BMC has been the exclusive distributor of the renowned Alalali, known for its exceptional quality in both locally and internationally sourced products. This long-standing partnership has made us an active contributor to achieving excellence and unmatched quality.
BMC's distribution strength has been key to alalali’s growth since its launch in 1990, helping it become one of the leading brands under our umbrella in Saudi Arabia, the GCC, and many other Arab countries. alalali's extensive product range spans 28 food categories, with over 240 SKUs.
According to a survey published in Forbes Arabia, alalali ranked 6th most popular Arabic brand in the food category and 3rd in Saudi Arabia, a testament to alalali's marketing strength & BMC distribution coverage and reach.
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ABOUT THE FOUNDER
Sheikh Mohammed Saeed Basamh: The Visionary Mind Behind BMC & alalali
A business that has spread far and wide thousands of miles not only across Saudi Arabia but also in the GCC and other Arab markets, was born from the vision and determination of Sheikh Mohammed Saeed Basamh.
Sheikh Mohammed Saeed Basamh had worked with many multinational brands, which later became leading names in the KSA market. In 1990, he established BMC and launched alalali brand. Due to his sheer diligence, determination, and the professional team he built around him, alalali became the face of the food industry across the GCC and the Middle East with more than 240 SKUs. BMC’s operations are now covering the entire market region of KSA.
RELIABLE & CREDIBLE
Paving the Way Forward for Your Products Success
Our success is driven by a team of industry-leading professionals who have dedicated years of expertise to growing both the company and the sector as a whole.
Our Mission
Creating value for both our partners and customers by ensuring product availability across all relevant distribution channels and fostering profitable, long-term business relationships built on mutual success.
Driving demand for our partners' products and securing their long-term presence in the Saudi market through strategic distribution efforts.
Delivering high-quality products to consumers and providing dependable services to customers while continuously enhancing the distribution process to meet evolving market demands.
Empowering our retail and wholesale partners by offering rewarding opportunities and maintaining an efficient supply chain.
Our Vision
To be the preferred distribution partner for both suppliers and retailers through our extensive network across Saudi Arabia.
Living up to Our Name in the Industry for Decades.
We uphold our company values at all times. It is through our dedication and passion that we have earned our reputation as one of the most trusted distributors in Saudi Arabia.
Excellence
Delivering exceptional quality across all aspects of our business is our priority. We are committed to meeting and exceeding the highest industry standards.
Innovation
We embrace innovation by adopting new methodologies and fostering creativity to enhance efficiency and productivity.
Adaptability
Flexibility is one of our core values, allowing us to remain industry leaders for decades. Our agile approach enables us to embrace bold ideas that drive value for our stakeholders.
Optimism
A positive mindset leads to success. At BMC, we see the future as an opportunity to explore and transform limitless possibilities into reality.
Commitment
Our dedication to delivering on our promises has earned us the trust and loyalty of our valued partners and customers.
Passion
Passion is not just a virtue at BMC—it is ingrained in everything we do. We take pride in our work and the impact we create.
We Distribute Products & Deliver Quality
WHY US?
A promise of quality service means nothing if it isn’t fulfilled. That’s why our top priority is ensuring the continuous availability of our partners’ products.
Here’s what makes us a unique and reliable distribution service across Saudi Arabia:
01
Heritage
With nearly eight decades of experience, our name is deeply rooted in the market.
02
Exceptional Customer Support
We focus on serving a select number of partners, allowing us to maximize our capabilities and deliver excellence.
03
Vast Network
A nationwide distribution network covering both urban and rural regions.
04
Comprehensive Company Structure
A strong presence across all trade channels.
05
Complete
Dedication
Fast, responsive service that keeps you informed and builds lasting trust and respect across all channels.
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CONNECT WITH US
And We Will Connect You to the Entire Kingdom!
Do you have a strong product and no or weak distribution? Don’t worry, we will help you reach every corner of Saudi Arabia.
Reach out to us now and let us take care of your product supply.
Al-Madinah Road, Al-Hamrah Dist. PO BOX 16362. ZIP 21464
+966 12 660 4512
OUR STORY
75+ Years of Excellence in the Distribution Industry
The journey of BMC began back in 1990 as Basamh Marketing Establishment. However, our true legacy spans six decades of deep industry expertise, which has earned us a place among the top 10 distribution companies in the Kingdom.
Serving the industry for decades has made us leaders in our field. BMC operates one of the largest logistics networks in the Kingdom, with state-of-the-art warehouses, the latest equipment, vast expertise, and a highly skilled workforce at every stage of the supply chain. This allows us to deliver exceptional quality across all our services and facilities. Furthermore, we enhance the customer experience with advanced ERP systems, efficient workflows, and outstanding customer service.
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